Travel & Tourism [A-C]
Attraction
any visitor service or product which tourists would enjoy visiting or using. An attraction may not be an "attractor" but can still be an attraction. To be considered an attraction, a product must be
A. Findable (clearly located on maps and street addresses, and directions provided). If tourists can't find the facility, it is not a tourist attraction. B. Hours of operation clearly denoted in any and all promotional materials (if a tourist arrives only to find the attraction closed, it is not an attraction). Examples of attractions include everything from a theme park that attracts over a million visitors a year, to a produce stand by the side of the road.
ABA
American Bus Association; comprised of bus companies, operators and owners
Aboriginal
Refers to the original inhabitants of a country and their descendants. The term is used mainly in Australia and Canada.
ABTA
Association of British Travel Agents. The trade association of large tour operators.
ATOL
Air Travel Organizers Licence. A bonding scheme run by the Civil Aviation Authority. If your tour operator is a member of ATOL, you are guaranteed a refund if the company goes into liquidation.
Attendance Building
Marketing and promotional programs designed to increase attendance at conventions, trade shows, meetings, and events.
Attractions
General all inclusive term travel industry marketers use to refer to products that have visitor appeal, like museums, historic sites, performing arts institutions, preservation districts, theme parks, entertainment and national sites.
Attractor
a significant tourist attraction, which compels visitation. The primary "must sees" in an area. The top reasons a tourist would choose to visit this area.
AVHRM
Association of Vacation Home Rental Managers.
Bed Tax (Transient Occupancy Tax of TOT)
City or county tax added to the price of a hotel room.
Benchmarking
the process of comparing performance and processes within an industry to assess relative position against either a set industry standard or against those who are "best in class" (Synergy, 2000).
Best Practice(s)
a term used to designate highest quality, excellence, or superior practices in a particular field by a tourism operator.
Blocked
Hotel rooms held without deposit
Booked
Hotel rooms, airline tickets or other travel services held for a specific client.
Booking
Term used to refer to a completed sale by a destination, convention center, facility, hotel or supplier (i.e. convention, meeting, trade show or group business booking).
Business Travel
Travel for commercial, governmental or educational purposes with leisure as a secondary motivation.
Buyer
A member of the travel trade who reserves room blocks from accommodations or coordinates the development of a travel product.
C of C
Chamber of Commerce
Carrier
Any provider of mass transportation, usually used in reference to an airline.
Chambers of Commerce
Typically, a Chamber of Commerce will specialize in local economic development that can include tourism promotion.
Charter Group
Group travel in which a previously organized group travels together, usually on a custom itinerary.
Commissions
A percent of the total product cost paid to travel agents and other travel product distributors for selling the product to the consumer.
Community
A mutually supportive, geographically specific social unit such as a rural village or tribe. In an urban, Western context, the phrase is often used more loosely, to describe people with common interests, ethnic origins, etc.
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