Travel & Tourism [C-D]
Comunity based tourism
Tourism that consults, involves and benefits a local community, especially in the context of rural villages in developing countries and indigenous peoples.
Conservation (nature)
Protection against irreversible destruction and other undesirable changes, including the management of human use of organisms or ecosystems to ensure such use is sustainable.
Consumer Show
a product showcase for the general public. Differs from a "Trade Show" as a trade show generally targets industry professionals. Consumer Shows target the consumer. Often there is a charge to get into the show.
Convention and Visitors Bureau
These organizations are local tourism marketing organizations specializing in developing conventions, meetings, conferences and visitations to a city, county or region.
Convention and Visitors Bureau
These organizations are local tourism marketing organizations specializing in developing conventions, meetings, conferences and visitations to a city, county or region.
Conventions and Trade Shows
Major segment of travel industry business. Trade shows differ from conventions in that they have exhibit space that provides product exhibition and sales opportunities for suppliers, as well as information gathering and buying opportunities for customers.
Conversion Study
Research study to analyze whether advertising respondents actually were converted to travelers as a result of advertising and follow
up material.
Co-op Advertising
Advertising funded by two or more destinations and /or suppliers.
Cooperative Marketing
Marketing programs involving two or more participating companies, institutions or organizations.
Cooperative Partner
An independent firm or organization which works with a tourism office by providing cash or in
kind contributions to expand the marketing impact of the tourism office's program.
Country of Residence
consists of the country where she/he has lived for most of the past year (12 months), or for a shorter period if she/he intends to return within 12 months to live there.
Cover
Each diner at a restaurant.
CTRLA
Car and Truck Rental and Leasing Association.
Cultural tourism
travel for the purpose of learning about cultures or aspects of cultures (NEAP, 2000).
Customised itineraries
A holiday schedule drawn up by a tour operator specifically for one client or group, usually including flight, accommodation and transport. Sometimes called tailor
made holidays.
CVB
Convention and Visitors Bureau.
Day visitors
visitors who arrive and leave the same day for leisure, recreation and holidays, visiting friends and relatives, & business and professional.
Destination
A hotel, resort, attraction, city, region, or state.
Destination Marketing
Marketing a city, state, country, area or region to consumers and trade.
Destination Marketing Organization
Local tourism marketing organizations, such as convention and visitors bureaus or chambers of commerce.
Developing countries/nations/world
The world's less wealthy nations, mostly former colonies
ie most of Asia, Africa, Latin America and the South Pacific. Also sometimes referred to as the South.
Development
A process of economic and social transformation that defies simple definition. Though often viewed as a strictly economic process involving growth and diversification of a country's economy, development is a qualitative concept that entails complex social, cultural, and environmental changes. There are many models of what 'development' should look like and many different standards of what constitutes 'success'.
Discounted Fare
Negotiated air fare for convention, trade show, meeting, group and corporate travel.
Discover America
Theme used by the Travel Industry Association and its marketing partners to market travel within the United States.
Domestic tourism
Holidays taken within the tourist's own country. The volume of domestic tourism is hard to quantify but has been estimated at three to five times greater than international tourism.
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