Travel & Tourism [G-M]
Group Tour and Group Leader
Group Tour
a travel agent type company which plans motor coach trips. Group Leader
A small, informal group, such as a church group, scout troop, or social group. Usually one person plans the activities for the group. Some travel shows target these planners such as GLAMER.
Head in Beds
Industry slang referring to the primary marketing objective of accommodations and most destinations
increasing the number of overnight stays.
Hospitality
a general term used in travel & tourism describing the "hospitality industry"; Refers to the general greeting, welcoming, food service, etc
Hospitality Industry
Another term for the travel industry.
Hotel Package
a package offered by a hotel, sometimes consisting of no more than a room and breakfast; sometimes, especially at resort hotels, consisting of (ground) transportation, rooms, meals, sports facilities and other components.
Hub
An airport or city which serves as a central connecting point for aircraft, trains or buses from outlying feeder airports or cities.
Hub and Spoke
Air carriers use of selected cities as �hubs� or connected points for service on their systems to regional destinations.
Icon
A facility or landmark which is visually synonymous with a destination.
Incentive Tour
a trip offered as a prize, usually by a company to stimulate employee sales or productivity.
Incentive Travel
Travel offered as a reward for top performance and the business that develops, markets and operates these programs.
Inclusive Tour
A tour program that includes a variety of feature for a single rate (airfare, accommodations, sightseeing, performances, etc.)
Indigenous people
The original inhabitants of a country and their descendants. Indigenous communities are often, but not always, tribal peoples and the two terms are often and easily confused. See also First Nations, Aboriginal.
Inquiry
a request for more information about an attraction or destination.
International Marketing
Marketing a destination, product or service to consumers and the trade outside the of the United States.
Itinerary
A travel schedule provided by a travel agent for his/her customer. A proposed or preliminary itinerary may be rather vague or specific. A final itinerary however provides all details (flight numbers, departure times, reservation confirmation numbers) and describes planned activities.
Joint venture
A form of strategic alliance or co-operative arrangement where ownership is shared and a separate enterprise formed. This may strengthen existing businesses through shared expertise, capital, removal of competition and creation of economies of scale. International tourism joint ventures between foreign organisations and local partners facilitate introduction of foreign products into local markets.
Jungle tourism
Jungle tours have become a major component of green tourism in tropical destinations. A jungle is a subclimax tropical forest consisting of a tangled growth of lianas, trees and scrub which may form an almost impenetrable barrier to the tourist. Jungle tours are a relatively recent phenomenon of Western international tourism.
Key-informant survey
This involves interviewing people who are likely to have some insight into a problem
operating managers; sales staff; managers; suppliers; and consultants.
Keying
A social convention by which social 'reality' is transformed and seen as something else, such as the presentation of a fight as mere horseplay. In tourism, a peculiar, inverted variety of keying is frequently employed
the 'as if' situation in which participants are induced to playfully make believe that presented settings, activities or events are 'real', when as tourists they may be well aware that such occurences are contrived.
Leisure tourist
Leisure tourists, in contrast with business travellers, travel for pleasure and thus are not under any obligations to frequent specific destinations or facilities. They tend to be price and fashion conscious, concentrate their touristic activities to specific (vacation) times, and are influenced by marketing and publicity. Leisure tourism is heavily influenced by living standards, discretionary income levels and vacation entitlements.
Leisure Travel
Travel for recreational, educational, sightseeing, relaxing and other experiential purposes.
Length of stay
This refers to the period of time which people spend in a destination. Many definitions require that visitors to a destination stay at least 24 hours or overnight, and less than one year, to be considered a tourist. Destination areas often look for means to extend tourists' length of stay in order to increase positive economic impacts.
Market Share
The percentage of business within a market category.
Market Volume
The total number of travelers within a market category.
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