Travel & Tourism [M-P]
Maximum room nights
this is calculated based on the total room inventory for all gazetted hotels.
Mission (Sales)
A promotional and sales trip coordinated by a state travel office, conventional and visitors bureau or key industry member to increase product awareness, sales and to enhance image. Target audiences may include tour operators, wholesales, incentive travel planners, travel agents, meeting planners, convention and trade show managers and media. Missions often cover several international or domestic destinations and include private and public sector participants. Mission components can include receptions, entertainment representatives of the destination, presentations and pre
scheduled sales and media calls.
Motorcoach
Deluxe equipment used by most tour operators in group tour programs. Amenities include reclining seats, bathrooms, air conditioning, good lighting and refreshment availability.
National conservation strategies
Plans that highlight country
level environmental priorities and opportunities for sustainable management of natural resources, following the example of the World Conservation Strategy published by the World Conservation Union (IUCN) in 1980. Though governments may support preparation for the strategies, they are not bound to follow IUCN's recommendations.
Native Americans
A collective term for the indigenous people of the Americas. Also First Nations, AmerIndians, American Indians, Indians.
Nature tourism
Travel to unspoiled places to experience and enjoy nature.
Net Rate
The rate provided to wholesalers and tour operators that can be marked up to sell to the customer.
NGO
Non-governmental organisation
an independent pressure group or campaigning organisation, usually non-
profit.
No Show
A customer with a reservation at a restaurant, hotel, etc. who fails to show up and does not cancel.
NTA
National Tour Association, comprised of domestic tour operators.
Occupancies
A percentage indicating the number of bed nights sold (compared to number available) in a hotel, resort, motel or destination.
Occupancy rate
A tourism business occupancy rate refers to the number of airline seats or the units of hotel room space sold. This demand is usually measured as a percentage of available seats or space occupied for a given period of time. It is calculated by dividing the number of occupied rooms/seats by the total number available for sale during the same period.
Off Peak
Period when business is slowest
Outbound
Outbound tourism is defined as tourism involving residents of a country travelling to another country. Outbound tour operators offer package tours abroad. They either operate the tours themselves, or they commission the services of an inbound operator to handle local arrangements at the destination. The country from which the tourists originate is known as the generating market or country.
Package
A fixed price salable travel product that makes it easy for a traveler to buy and enjoy a destination or several destinations. Packages offer a mix of elements like transportation, accommodations, restaurants, entertainment, cultural activities, sightseeing and car rental.
Package Tour
A saleable travel product offering an inclusive price with several travel elements that would otherwise be purchased separately. Usually has a predetermined price, length of time and features but can also offer options for separate purchase.
Package tour
A holiday combining transport and accommodation in an inclusive price.
Paid lettings
This refers to room lettings that are paid for by hotel guests
Peak
Primary travel season
Peaks and Valleys
The high and low end of the travel season. Travel industry marketers plan programs to build consistent year
round business and event out the "peaks and valleys".
Person Trip Visit
Every time a person travels more than 100 miles (round-trip) in a day or stays overnight away from their primary domicile, whether for business or leisure purposes, they make one "person trip visit".
Pow Wow
The largest international travel marketplace held in the United States, sponsored by the Travel Industry Association of America.
Press Trips
Organized trips for travel writers and broadcasters for the purpose of assisting them in developing stories about tourism destinations. Often, journalists travel independently, though with the assistance of a state�s office of tourism of a DMO.
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