Travel & Tourism [P-S]
Press/Publicity Release
A news article or feature story written by the subject of the story for delivery and potential placement in the media.
Proper resource pricing
The pricing of natural resources at levels which reflect their combined economic and environmental values.
Property
A hotel, motel, inn, lodge or other accommodation facility.
Pro-poor tourism
Tourism that benefits poor people in developing
world tourist destinations
Quality
In tourism, the product is often intangible and quality is not apparent until after it is consumed. Quality has been defined as zero defects or defections, but still may be defined by the customer. The International Organisation for Standardisation defines quality as `the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs'. Others believe that quality is a combination of outcome and processes, including internal and external conditions, and is obtained when the expectations and needs of customers are met.
Rack Card
the typical tourism brochure sized 4" x 9" and used primarily in tourism racks. Also known as a "teaser."
Rack Rate
the official cost posted by a hotel, attraction or rental car, but not used by tour operators.
Rack Rate
The rate accommodations quote to the public. Group rates, convention, trade show, meeting and incentive travel rates are negotiated by the hotel and program organizers.
Reach
The percentage of people within a specific target audience reached by an advertising campaign.
Receptive Operator
Specialists in handling arrangements for incoming visitors at a destination including airport transfers, local sightseeing, restaurants, accommodations, etc. Receptive operators can be a travel agent or tour operator.
Repeat Business
Business that continues to return, thereby generating increased profits.
Reservation Systems (Automation Vendors)
Computerized systems leased to travel agencies offering airline, hotel, car rental and selected tour availability and bookings. Systems are affiliated with major carriers, including American (Sabre), United (Apollo), Eastern (System One), TWA (PARS), and Delta (DATAS II) and feature flight schedules of the sponsoring and other carriers, plus additional travel products.
Resident
a person living in a given country, whether he is a national or not.
Responsible tourism
Tourism that aims to avoid harmful impacts on people and environments. Sometimes referred to as ethical tourism. Other similar concepts include People First Tourism, reality tourism, etc.
Retail Agent
A travel agent.
Retailer
Another term for travel agents who sell travel products directly to consumers.
Room
Double
No guarantee of two beds; Double Double
Two double beds (or two queens or kings); Twin
Two twin beds (or two doubles or queens)
Room Blocks
Several rooms held for a group.
Sales Mission
Where suppliers from one DMO travel together to another state of country for the purpose of collectively promoting travel to their area. Sales missions may include educational seminars for travel agents and tour operators.
Sales Seminar
An educational session in which travel agents, tour operators, tour wholesales or other members of the travel trade congregate to receive briefings about tourism destinations.
Shells
A marketing and sales promotional piece that depicts a destination, accommodation or attraction on the cover and provides space for copy to be added at a later date. Usually shells fit a #10 envelope.
Shoulder
Period between peak and off peak periods when business is stronger, but has room for growth.
Site Inspection
An assessment tour of a destination or facility by a meeting planner, convention or trade show manager, site selection committee, tour operator, wholesaler or incentive travel manager to see if it meets their needs and requirements prior to selecting a specific site for an event. After site selection, a site inspection may be utilized to make arrangements.
Spouse Program
Special activities planned for those who accompany an attendee to a convention, trade show or meeting. Note that programs today are not simply for women, but rather for men and women, spouses and friends. Programs must be creatively designed to interest intelligent and curious audiences.
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